Creativity is a clear process that originates from the clients brief and evolves skillfully through a sequence of logical decisions. The design brief is key to defining the opportunities and limitations of a project, both important in discovering the best solution. Prototypes can determine the most unified and economical way to the project. Sometimes working with another group like an exhibition architect to develop the identity, applied graphics, online graphics, and printed materials.
Information gathering - to establish clear design goals and understand the clients strategy.
Creative exploration - exploring broad-brush conceptual design while adhering to the agreed upon design platform.
Design development - refining each element and maximizing its full potential as a powerful concept.
Final refinements - prototype, program timetable and budget compliance, all in alignment with goals of the project.
Documentation and implementation - to facilitate design implementation by way of through design documentation, production artwork, and oversight.
