Advance Design - S17

Interviewing

Interviewing clients face-to-face, rather than by phone or email, allows the researcher to read body language and mood. It will also lead to more honest and positive responses. They are more engaged to you topic and interview.
1. Find the right people. Look for users at the extreme end of the spectrum.
2. Prepare, prepare, prepare. Have a video, notepad, pen ready.
3. What the heck? note down the weird, odd moments and reactions you might notice them doing.
4. Be open. Step in there shoes and you might have to get out of your strong idea a little bit.
5. Silence is okay. Don't answer for them, let them explain, it's important for them, they are thinking hard on there answers.

Interviews can be structured, semi-structured, or unstructured. They can be on a wide variety of topics, even the most basic object like keys can be turned into a high in depth interview to understand someone and their life.

Project 2 Readings

Creativity is a clear process that originates from the clients brief and evolves skillfully through a sequence of logical decisions. The design brief is key to defining the opportunities and limitations of a project, both important in discovering the best solution. Prototypes can determine the most unified and economical way to the project. Sometimes working with another group like an exhibition architect to develop the identity, applied graphics, online graphics, and printed materials.

Information gathering - to establish clear design goals and understand the clients strategy.
Creative exploration - exploring broad-brush conceptual design while adhering to the agreed upon design platform.
Design development - refining each element and maximizing its full potential as a powerful concept.
Final refinements - prototype, program timetable and budget compliance, all in alignment with goals of the project.
Documentation and implementation - to facilitate design implementation by way of through design documentation, production artwork, and oversight.